:root {
  --ink: #10243d;
  --navy: #123c64;
  --blue: #1e6f91;
  --sky: #d9edf4;
  --paper: #f7f4ed;
  --cream: #fffdf8;
  --line: #d9d4c9;
  --muted: #657181;
  --amber: #d89536;
  --rust: #a94c36;
  --white: #ffffff;
  --background: var(--paper);
  --foreground: var(--ink);
  --card: var(--white);
  --card-foreground: var(--ink);
  --popover: var(--white);
  --popover-foreground: var(--ink);
  --primary: var(--navy);
  --primary-foreground: var(--white);
  --secondary: #ebe7dd;
  --secondary-foreground: var(--ink);
  --muted-foreground: var(--muted);
  --accent: var(--sky);
  --accent-foreground: var(--navy);
  --destructive: #a63232;
  --border: var(--line);
  --input: var(--line);
  --ring: var(--blue);
  --radius: 0.35rem;
}


* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: Arial, Helvetica, sans-serif; }
button, a { -webkit-tap-highlight-color: transparent; }
a { color: inherit; }

.app-shell { min-height: 100vh; }
.topbar { min-height: 72px; padding: 0 5vw; background: var(--cream); border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand-lockup { display: flex; align-items: center; gap: 12px; }
.brand-mark { width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center; background: var(--navy); color: white; font-family: Georgia, serif; font-weight: 700; font-size: 20px; }
.brand-lockup div { display: grid; line-height: 1.05; }
.brand-lockup div span { font-size: 12px; font-weight: 800; letter-spacing: .11em; }
.brand-lockup small { margin-top: 4px; color: var(--muted); font-size: 9px; letter-spacing: .19em; }
.topbar-meta { display: flex; align-items: center; gap: 20px; color: var(--muted); font-size: 12px; }
.status-dot { display: flex; align-items: center; gap: 8px; }
.status-dot::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--amber); }

.strategy-tabs { width: 100%; }
.tab-rail-wrap { position: sticky; top: 0; z-index: 20; padding: 0 5vw; background: rgba(247,244,237,.94); border-bottom: 1px solid var(--line); backdrop-filter: blur(12px); }
.tab-rail { width: 100%; height: auto; min-height: 54px; padding: 0; border-radius: 0; background: transparent; display: flex; justify-content: flex-start; gap: 32px; overflow-x: auto; overflow-y: hidden; scrollbar-width: none; }
.tab-rail::-webkit-scrollbar { display: none; width: 0; height: 0; }
.tab-rail button { height: 54px; flex: none; padding: 0 2px; border-radius: 0; color: var(--muted); background: transparent !important; box-shadow: none !important; border-bottom: 3px solid transparent; font-size: 13px; font-weight: 700; }
.tab-rail button[data-state="active"] { color: var(--navy); border-bottom-color: var(--amber); }
.tab-panel { margin: 0; }

.executive-hero { min-height: 430px; padding: 74px 5vw 64px; color: white; display: grid; grid-template-columns: 1.45fr .8fr; gap: 6vw; align-items: center; position: relative; overflow: hidden; background: linear-gradient(118deg, #0e2e50 0%, #174f76 66%, #1d6686 100%); }
.executive-hero::after { content: ""; position: absolute; width: 480px; height: 480px; border: 1px solid rgba(255,255,255,.13); border-radius: 50%; right: -180px; top: -230px; box-shadow: 0 0 0 72px rgba(255,255,255,.035), 0 0 0 144px rgba(255,255,255,.025); }
.hero-copy, .decision-card { position: relative; z-index: 1; }
.eyebrow { margin: 0 0 12px; color: var(--blue); font-size: 11px; font-weight: 800; letter-spacing: .17em; text-transform: uppercase; }
.eyebrow.light { color: #a8d9e8; }
.hero-copy h1 { margin: 0; font-family: Georgia, 'Times New Roman', serif; font-size: clamp(58px, 8vw, 116px); line-height: .88; letter-spacing: -.055em; }
.hero-copy h1 span { color: #f1bd69; }
.hero-lede { max-width: 720px; margin: 28px 0 0; color: #e6eef4; font-size: clamp(18px, 2vw, 24px); line-height: 1.45; }
.hero-actions { margin-top: 30px; display: flex; flex-wrap: wrap; gap: 18px 26px; color: #d8e9f2; font-size: 12px; font-weight: 700; }
.hero-actions span { display: flex; align-items: center; gap: 7px; }
.hero-actions svg { color: #f1bd69; }
.decision-card { padding: 28px; border: 1px solid rgba(255,255,255,.22); background: rgba(4,28,51,.3); box-shadow: 0 22px 55px rgba(3,22,42,.24); }
.decision-card > p { margin: 0 0 10px; color: #9ed5e5; font-size: 11px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.decision-card h2 { margin: 0; font-family: Georgia, serif; font-size: 27px; line-height: 1.15; }
.decision-card ul { margin: 22px 0 0; padding: 0; list-style: none; }
.decision-card li { padding: 11px 0 11px 22px; border-top: 1px solid rgba(255,255,255,.13); position: relative; font-size: 13px; line-height: 1.4; }
.decision-card li::before { content: ""; position: absolute; left: 1px; top: 17px; width: 7px; height: 7px; background: var(--amber); border-radius: 50%; }

.summary-strip { width: min(1180px, 90vw); margin: -26px auto 0; position: relative; z-index: 3; display: grid; grid-template-columns: 1fr 1fr 1.25fr; background: white; border: 1px solid var(--line); box-shadow: 0 14px 35px rgba(16,36,61,.08); }
.summary-strip article { min-height: 104px; padding: 24px; display: flex; gap: 15px; align-items: center; border-right: 1px solid var(--line); }
.summary-strip article:last-child { border-right: none; }
.summary-strip svg { color: var(--rust); flex: none; }
.summary-strip div { display: grid; gap: 6px; }
.summary-strip span { color: var(--muted); font-size: 10px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.summary-strip strong { color: var(--ink); font-family: Georgia, serif; font-size: 18px; line-height: 1.2; }

.content-section { width: min(1180px, 90vw); margin: 0 auto; padding: 74px 0; }
.content-section + .content-section { padding-top: 6px; }
.two-column { display: grid; grid-template-columns: 1.1fr .9fr; gap: 7vw; align-items: start; }
.section-heading { margin-bottom: 28px; }
.section-heading h2 { max-width: 720px; margin: 0; font-family: Georgia, 'Times New Roman', serif; font-size: clamp(30px, 3.8vw, 48px); line-height: 1.08; letter-spacing: -.025em; }
.section-description { max-width: 680px; margin: 16px 0 0; color: var(--muted); font-size: 16px; line-height: 1.65; }
.whitespace-map { border-top: 1px solid var(--ink); }
.whitespace-map > div { min-height: 54px; padding: 0 4px; border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; gap: 20px; }
.whitespace-map span { color: var(--muted); font-size: 13px; }
.whitespace-map strong { font-size: 13px; }
.whitespace-map .focus-lane { margin-top: 8px; padding: 0 18px; color: white; background: var(--navy); border: none; }
.whitespace-map .focus-lane span { color: #a8d9e8; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.whitespace-map .focus-lane strong { color: #f1bd69; }
.strategic-read { padding: 34px; background: #e7f0f2; border-top: 5px solid var(--blue); }
.strategic-read h2 { margin: 0; font-family: Georgia, serif; font-size: 30px; line-height: 1.18; }
.strategic-read > p:last-child { margin: 24px 0 0; color: #42556a; font-size: 14px; line-height: 1.65; }
.tension-row { margin-top: 26px; display: grid; grid-template-columns: 1fr auto 1fr; gap: 14px; align-items: center; }
.tension-row > div { display: grid; gap: 6px; }
.tension-row span { color: var(--muted); font-size: 10px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.tension-row strong { font-size: 14px; line-height: 1.35; }
.tension-row svg { color: var(--rust); }
.guardrail-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.guardrail-grid article { min-height: 210px; padding: 28px; background: white; border: 1px solid var(--line); }
.guardrail-grid svg { color: var(--rust); }
.guardrail-grid h3 { margin: 28px 0 10px; font-family: Georgia, serif; font-size: 22px; }
.guardrail-grid p { margin: 0; color: var(--muted); font-size: 14px; line-height: 1.6; }
.evidence-callout { width: min(1180px, 90vw); margin: 0 auto 76px; padding: 22px 26px; background: #f0e7d8; border-left: 5px solid var(--amber); display: flex; gap: 16px; }
.evidence-callout svg { color: var(--rust); flex: none; }
.evidence-callout strong { font-size: 15px; }
.evidence-callout p { margin: 6px 0 0; color: #5c554b; font-size: 13px; line-height: 1.55; }

.page-intro { padding: 70px 5vw 62px; color: white; background: var(--navy); }
.page-intro h1 { margin: 0; font-family: Georgia, serif; font-size: clamp(42px, 6vw, 76px); line-height: 1; letter-spacing: -.04em; }
.page-intro > p:last-child { max-width: 760px; margin: 24px 0 0; color: #d8e4ed; font-size: 18px; line-height: 1.6; }
.emotional-map { border: 1px solid var(--line); background: white; display: grid; grid-template-columns: 1fr .65fr 1fr; }
.map-header { padding: 16px 20px; color: white; font-size: 11px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.pro-life-head { background: var(--navy); }
.center-head { background: #445467; text-align: center; }
.abortion-rights-head { background: var(--rust); text-align: right; }
.emotional-row { display: contents; }
.emotional-row strong, .emotional-row span { min-height: 58px; padding: 0 20px; border-bottom: 1px solid var(--line); display: flex; align-items: center; }
.emotional-row strong:last-child { justify-content: flex-end; text-align: right; }
.emotional-row span { justify-content: center; gap: 8px; color: var(--muted); font-size: 10px; letter-spacing: .08em; text-transform: uppercase; background: #f3f1eb; }
.emotional-row i { width: 5px; height: 5px; border-radius: 50%; background: var(--amber); }
.competitor-section { padding-top: 18px !important; }
.side-toggle { height: auto; min-height: 44px; padding: 4px; background: #e7e2d8; }
.side-toggle button { min-height: 36px; padding: 0 18px; font-size: 12px; font-weight: 800; }
.organization-grid { margin-top: 24px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.organization-link { display: block; text-decoration: none; }
.organization-card { height: 100%; min-height: 450px; padding: 24px; overflow: hidden; background: white; border: 1px solid var(--line); position: relative; transition: transform .18s ease, box-shadow .18s ease; }
.organization-link:hover .organization-card { transform: translateY(-3px); box-shadow: 0 14px 30px rgba(16,36,61,.09); }
.organization-card::before { content: ""; position: absolute; inset: 0 0 auto 0; height: 4px; background: var(--blue); }
.organization-card.abortion-rights::before { background: var(--rust); }
.org-card-image { height: 132px; margin: -24px -24px 22px; position: relative; overflow: hidden; display: grid; place-items: center; background: linear-gradient(135deg, #dcecf1, #eef4f4); border-bottom: 1px solid var(--line); }
.abortion-rights .org-card-image { background: linear-gradient(135deg, #f0e1df, #f7efeb); }
.org-card-image img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: contain; padding: 22px 30px; background: rgba(255,255,255,.84); }
.org-image-fallback { color: rgba(18,60,100,.3); font-family: Georgia, serif; font-size: 45px; font-weight: 700; letter-spacing: -.04em; }
.abortion-rights .org-image-fallback { color: rgba(169,76,54,.3); }
.org-card-topline { display: flex; justify-content: space-between; gap: 12px; }
.territory-tag, .capture-tag { font-size: 9px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.territory-tag { color: var(--blue); }
.abortion-rights .territory-tag { color: var(--rust); }
.capture-tag { color: var(--muted); text-align: right; }
.organization-card h3 { margin: 26px 0 12px; font-family: Georgia, serif; font-size: 25px; }
.organization-card blockquote { min-height: 46px; margin: 0 0 24px; color: #42556a; font-size: 14px; font-style: italic; line-height: 1.5; }
.organization-card dl { margin: 0; display: grid; gap: 15px; }
.organization-card dl div { padding-top: 12px; border-top: 1px solid #ebe7df; }
.organization-card dt { color: var(--muted); font-size: 9px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.organization-card dd { margin: 5px 0 0; font-size: 12px; line-height: 1.45; }
.card-link { margin-top: 18px; color: var(--blue); display: flex; align-items: center; gap: 6px; font-size: 11px; font-weight: 800; }
.landscape-bottomline { width: min(1180px, 90vw); margin: 0 auto 76px; padding: 34px; color: white; background: linear-gradient(110deg, var(--navy), #1e5d7e); display: flex; gap: 24px; align-items: flex-start; }
.landscape-bottomline > svg { color: #f1bd69; flex: none; }
.landscape-bottomline .eyebrow { color: #9ed5e5; }
.landscape-bottomline h2 { margin: 0; font-family: Georgia, serif; font-size: 30px; }
.landscape-bottomline p:last-child { max-width: 760px; margin: 12px 0 0; color: #d8e4ed; font-size: 14px; line-height: 1.6; }

.campaign-intro { background: linear-gradient(115deg, #163c61 0%, #1f6b83 100%); }
.messaging-intro { background: linear-gradient(115deg, #17324e 0%, #514253 100%); }
.funnel-intro { background: linear-gradient(115deg, #123c64 0%, #386172 100%); }
.audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.audience-grid article { min-height: 270px; padding: 28px; border: 1px solid var(--line); background: white; position: relative; }
.audience-grid svg { color: var(--rust); }
.audience-grid span { display: block; margin-top: 32px; color: var(--muted); font-size: 9px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.audience-grid h3 { margin: 10px 0 12px; font-family: Georgia, serif; font-size: 23px; line-height: 1.2; }
.audience-grid p { margin: 0; color: var(--muted); font-size: 13px; line-height: 1.55; }
.blueprint-section { padding-top: 10px !important; }
.blueprint-grid { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid var(--line); background: var(--cream); }
.blueprint-card { min-height: 286px; padding: 30px; border-right: 1px solid var(--line); display: flex; flex-direction: column; }
.blueprint-card:last-child { border-right: 0; }
.blueprint-card > span { color: var(--blue); font-size: 10px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.blueprint-card h3 { margin: 28px 0 12px; font-family: Georgia, serif; font-size: 26px; }
.blueprint-card p { margin: 0; color: var(--muted); font-size: 14px; line-height: 1.6; }
.blueprint-card > strong { margin-top: auto; padding-top: 24px; color: var(--rust); font-size: 11px; letter-spacing: .05em; text-transform: uppercase; }
.blueprint-card.primary { color: white; background: var(--navy); }
.blueprint-card.primary > span { color: #9ed5e5; }
.blueprint-card.primary p { color: #d8e4ed; }
.blueprint-card.primary > strong { color: #f1bd69; }
.statistics-section { padding-top: 10px !important; }
.proof-principles { margin: 0 0 14px; min-height: 54px; padding: 0 18px; color: white; background: var(--navy); display: grid; grid-template-columns: repeat(4, 1fr); align-items: center; }
.proof-principles span { min-height: 30px; padding: 0 14px; border-right: 1px solid rgba(255,255,255,.16); display: flex; align-items: center; gap: 10px; font-size: 10px; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; }
.proof-principles span:last-child { border-right: 0; }
.proof-principles strong { color: #f1bd69; font-family: Georgia, serif; font-size: 17px; }
.shock-gallery { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; }
.shock-card { --chart-accent: var(--blue); --chart-rest: #dfe7e8; min-height: 570px; padding: 28px; overflow: hidden; position: relative; display: flex; flex-direction: column; color: var(--ink); background: white; border: 1px solid var(--line); border-top: 6px solid var(--chart-accent); }
.shock-card.primary { --chart-accent: #f1bd69; --chart-rest: rgba(255,255,255,.14); color: white; background: linear-gradient(145deg, #0c2948, #174f76); border-color: #174f76; }
.shock-card.scale { --chart-accent: var(--amber); --chart-rest: #e7dfd0; }
.shock-card.mail { --chart-accent: var(--rust); --chart-rest: #eadbd7; background: #fffaf7; }
.shock-card.emergency { --chart-accent: #2d7894; --chart-rest: #d8e5e9; background: #f7fbfc; }
.shock-card-topline { display: flex; align-items: center; justify-content: space-between; gap: 18px; color: var(--muted); font-size: 8px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.shock-card.primary .shock-card-topline { color: #c4d9e5; }
.shock-card-topline span:last-child { padding: 6px 8px; border: 1px solid currentColor; opacity: .76; text-align: right; }
.concept-chart { margin: 28px 0 6px; }
.unit-chart { min-height: 180px; display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 24px; align-items: end; }
.unit-grid { display: grid; gap: 5px; align-content: end; }
.hundred .unit-grid { grid-template-columns: repeat(10, 1fr); }
.quarters .unit-grid { grid-template-columns: repeat(4, 1fr); }
.twenty-five .unit-grid { grid-template-columns: repeat(5, 1fr); }
.unit-grid i { aspect-ratio: 1; background: var(--chart-rest); border: 1px solid rgba(16,36,61,.08); }
.unit-grid i.active { background: var(--chart-accent); border-color: var(--chart-accent); }
.unit-chart-caption { min-width: 112px; display: grid; justify-items: end; align-content: end; }
.unit-chart-caption strong { font-family: Georgia, serif; font-size: clamp(52px, 6vw, 78px); line-height: .9; letter-spacing: -.06em; }
.unit-chart-caption span { margin-top: 8px; color: var(--muted); font-size: 10px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.shock-card.primary .unit-chart-caption span { color: #c4d9e5; }
.donut-chart { min-height: 180px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.donut-ring { width: 178px; aspect-ratio: 1; border-radius: 50%; display: grid; place-items: center; }
.donut-ring > div { width: 116px; aspect-ratio: 1; border-radius: 50%; background: white; display: grid; place-content: center; justify-items: center; box-shadow: inset 0 0 0 1px var(--line); }
.donut-ring strong { font-family: Georgia, serif; font-size: 45px; line-height: 1; }
.donut-ring span { margin-top: 5px; color: var(--muted); font-size: 9px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.donut-key { display: grid; gap: 12px; color: var(--muted); font-size: 10px; font-weight: 700; }
.donut-key span { display: flex; align-items: center; gap: 8px; }
.donut-key i { width: 10px; height: 10px; background: var(--chart-rest); }
.donut-key i.active { background: var(--chart-accent); }
.shock-card h3 { margin: 26px 0 14px; font-size: clamp(25px, 2.7vw, 38px); line-height: .98; letter-spacing: -.035em; }
.concept-meaning { margin-bottom: 14px; padding: 14px 16px; border-left: 4px solid var(--chart-accent); background: #eef3f3; display: grid; gap: 7px; }
.shock-card.primary .concept-meaning { background: rgba(255,255,255,.1); }
.concept-meaning span { color: var(--blue); font-size: 8px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; }
.shock-card.primary .concept-meaning span { color: #f1bd69; }
.concept-meaning strong { font-family: Georgia, serif; font-size: 15px; line-height: 1.4; }
.shock-card p { margin: 0; color: var(--muted); font-size: 11px; line-height: 1.55; }
.shock-card.primary p { color: #c4d9e5; }
.concept-stamp { margin-top: auto; padding-top: 22px; align-self: flex-start; border-top: 2px solid currentColor; font-size: 8px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; }
.concept-warning { margin: 14px 0 68px; padding: 18px 20px; border: 1px solid #d7bd91; background: #f0e7d8; display: flex; align-items: flex-start; gap: 13px; }
.concept-warning svg { width: 19px; color: var(--rust); flex: none; }
.concept-warning p { margin: 0; color: #635544; font-size: 12px; line-height: 1.55; }
.proof-bank-heading { margin-bottom: 24px; padding-bottom: 22px; border-bottom: 1px solid var(--ink); display: flex; align-items: end; justify-content: space-between; gap: 40px; }
.proof-bank-heading h3 { margin: 0; font-family: Georgia, serif; font-size: clamp(27px, 3.2vw, 40px); }
.proof-bank-heading > p { max-width: 420px; margin: 0; color: var(--muted); font-size: 12px; line-height: 1.55; }
.statistics-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.statistics-grid article { min-height: 285px; padding: 20px; overflow: hidden; background: white; border: 1px solid var(--line); display: flex; flex-direction: column; position: relative; }
.statistics-grid article::after { content: ""; position: absolute; width: 72px; height: 4px; left: 20px; top: 0; background: var(--blue); }
.statistics-grid article.featured { color: white; background: var(--navy); border-color: var(--navy); }
.statistics-grid article.featured::after { background: var(--amber); }
.stat-status { align-self: flex-start; padding: 5px 7px; color: #6c5841; background: #f0e7d8; font-size: 8px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.statistics-grid article.featured .stat-status { color: #ffe2aa; background: rgba(255,255,255,.12); }
.statistics-grid strong { margin-top: auto; padding-top: 24px; font-family: Georgia, serif; color: var(--navy); font-size: 35px; line-height: 1; }
.statistics-grid article.featured > strong { color: #f1bd69; }
.statistics-grid p { margin: 9px 0 0; color: var(--muted); font-size: 12px; line-height: 1.4; }
.statistics-grid article.featured > p { color: #d8e4ed; }
.statistics-grid blockquote { min-height: 70px; margin: 20px -20px -20px; padding: 14px 20px 17px; color: #243d56; background: #e7f0f2; border-top: 1px solid #cbdde3; font-family: Georgia, serif; font-size: 13px; line-height: 1.45; }
.statistics-grid blockquote span { display: block; margin-bottom: 6px; color: var(--blue); font-family: Arial, Helvetica, sans-serif; font-size: 7px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.statistics-grid article.featured blockquote { color: white; background: rgba(255,255,255,.09); border-top-color: rgba(255,255,255,.16); }
.statistics-grid article.featured blockquote span { color: #9ed5e5; }
.selection-section { padding: 42px; border: 1px solid var(--line); background: #e7f0f2; display: grid; grid-template-columns: .8fr 1.2fr; gap: 7vw; }
.selection-criteria { margin: 0; padding: 0; list-style: none; border-top: 1px solid #aec7d0; }
.selection-criteria li { min-height: 76px; padding: 14px 0; border-bottom: 1px solid #aec7d0; display: flex; align-items: center; gap: 16px; }
.selection-criteria li > span { width: 30px; height: 30px; flex: none; border-radius: 50%; background: var(--navy); color: white; display: grid; place-items: center; font-size: 11px; font-weight: 800; }
.selection-criteria strong { font-family: Georgia, serif; font-size: 17px; }
.selection-criteria p { margin: 4px 0 0; color: #526777; font-size: 12px; }

.message-thesis { width: min(1180px, 90vw); margin: -26px auto 0; position: relative; z-index: 3; padding: 28px 32px; background: #f0e7d8; border: 1px solid #d9c6a9; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.message-thesis div { display: grid; gap: 8px; }
.message-thesis span { color: #7e5a2e; font-size: 9px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.message-thesis strong { font-family: Georgia, serif; font-size: clamp(20px, 3vw, 32px); }
.message-thesis svg { color: var(--rust); flex: none; }
.claims-table { border-top: 1px solid var(--ink); }
.claims-header { min-height: 48px; display: grid; grid-template-columns: .72fr 1.28fr; background: var(--navy); color: white; }
.claims-header span { padding: 0 20px; display: flex; align-items: center; font-size: 9px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.claims-header span + span { border-left: 1px solid rgba(255,255,255,.18); }
.claim-row { min-height: 108px; display: grid; grid-template-columns: .72fr 1.28fr; border: 1px solid var(--line); border-top: 0; background: white; }
.claim-row > div { padding: 22px 20px; display: flex; align-items: flex-start; gap: 16px; }
.claim-row > div span { width: 27px; height: 27px; flex: none; display: grid; place-items: center; background: #e7f0f2; color: var(--blue); font-size: 9px; font-weight: 800; }
.claim-row > div strong { font-family: Georgia, serif; font-size: 18px; line-height: 1.35; }
.claim-row > p { margin: 0; padding: 22px; border-left: 1px solid var(--line); color: #4c5b6d; font-size: 14px; line-height: 1.6; }
.message-ladder-section { padding-top: 12px !important; }
.message-ladder { display: grid; grid-template-columns: repeat(4, 1fr); background: white; border: 1px solid var(--line); }
.message-ladder article { min-height: 220px; padding: 26px; border-right: 1px solid var(--line); }
.message-ladder article:last-child { border-right: 0; }
.message-ladder article > span { color: var(--amber); font-family: Georgia, serif; font-size: 30px; }
.message-ladder article div { margin-top: 38px; }
.message-ladder strong { font-family: Georgia, serif; font-size: 21px; }
.message-ladder p { margin: 10px 0 0; color: var(--muted); font-size: 13px; line-height: 1.55; }
.creative-section { padding-top: 14px !important; }
.creative-lines { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.creative-lines article { min-height: 270px; padding: 26px; color: white; background: var(--navy); display: flex; flex-direction: column; }
.creative-lines article:nth-child(2) { background: #1b667f; }
.creative-lines article:nth-child(3) { background: #6c4c49; }
.creative-lines span { color: #afdbe6; font-size: 9px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.creative-lines blockquote { margin: 42px 0 24px; font-family: Georgia, serif; font-size: 25px; line-height: 1.25; }
.creative-lines p { margin: auto 0 0; color: #d8e4ed; font-size: 12px; line-height: 1.5; }
.draft-note { margin: 12px 0 0; color: var(--muted); font-size: 10px; font-style: italic; }
.tone-section { padding: 0 !important; display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); }
.tone-column { padding: 38px; background: #e6f0ed; }
.tone-column.avoid { background: #f1e6e3; border-left: 1px solid var(--line); }
.tone-column > span { color: #39705f; font-size: 10px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.tone-column.avoid > span { color: var(--rust); }
.tone-column h2 { margin: 10px 0 22px; font-family: Georgia, serif; font-size: 29px; }
.tone-column ul { margin: 0; padding-left: 18px; color: #4e625d; font-size: 13px; line-height: 1.9; }
.tone-column.avoid ul { color: #6c5651; }

.funnel-section { padding-bottom: 30px; }
.funnel-flow { border-top: 1px solid var(--ink); }
.funnel-flow article { min-height: 180px; padding: 24px 0; border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 90px 1fr 1.35fr; gap: 24px; align-items: center; }
.funnel-number { font-family: Georgia, serif; color: var(--amber); font-size: 46px; }
.funnel-copy h3 { margin: 0; font-family: Georgia, serif; font-size: 31px; }
.funnel-copy p { margin: 10px 0 0; color: var(--muted); font-size: 13px; line-height: 1.55; }
.funnel-flow dl { margin: 0; display: grid; grid-template-columns: repeat(3, 1fr); }
.funnel-flow dl div { min-height: 90px; padding: 0 15px; border-left: 1px solid var(--line); }
.funnel-flow dt { color: var(--muted); font-size: 8px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.funnel-flow dd { margin: 8px 0 0; font-size: 11px; line-height: 1.45; }
.experience-section { padding: 42px; background: #e7f0f2; }
.experience-flow { margin-top: 34px; display: flex; align-items: stretch; gap: 12px; }
.experience-flow > article { flex: 1; min-height: 145px; padding: 20px; background: white; border: 1px solid #c5d7dd; display: flex; flex-direction: column; }
.experience-flow article svg { color: var(--rust); }
.experience-flow article span { margin-top: auto; padding-top: 18px; color: var(--muted); font-size: 8px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.experience-flow article strong { margin-top: 5px; font-size: 12px; line-height: 1.35; }
.experience-flow > svg { color: var(--blue); align-self: center; flex: none; }
.evidence-section { padding-top: 72px !important; }
.evidence-board { border-top: 1px solid var(--ink); }
.evidence-board article { min-height: 118px; padding: 22px 0; border-bottom: 1px solid var(--line); display: grid; grid-template-columns: .9fr 1.35fr auto; gap: 24px; align-items: center; }
.evidence-board article > div { display: grid; gap: 9px; }
.evidence-board article > div strong { font-family: Georgia, serif; font-size: 18px; }
.readiness { justify-self: start; padding: 5px 7px; font-size: 8px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.readiness.contested, .readiness.caution { color: #804b3e; background: #f0deda; }
.readiness.primary { color: #1e5c49; background: #dfeee9; }
.readiness.current { color: #255c77; background: #ddecf2; }
.evidence-board article > p { margin: 0; color: var(--muted); font-size: 12px; line-height: 1.5; }
.evidence-board a { text-decoration: none; color: var(--blue); display: flex; align-items: center; gap: 6px; font-size: 10px; font-weight: 800; white-space: nowrap; }
.measurement-section { padding-top: 16px !important; }
.measurement-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.measurement-grid article { min-height: 190px; padding: 23px; border: 1px solid var(--line); background: white; display: flex; flex-direction: column; }
.measurement-grid svg { color: var(--rust); }
.measurement-grid span { margin-top: auto; padding-top: 24px; color: var(--muted); font-size: 8px; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
.measurement-grid strong { margin-top: 8px; font-family: Georgia, serif; font-size: 17px; line-height: 1.35; }
.launch-gate { width: min(1180px, 90vw); margin: 0 auto 76px; padding: 34px; color: white; background: var(--navy); display: flex; gap: 22px; align-items: flex-start; }
.launch-gate > svg { color: #f1bd69; flex: none; }
.launch-gate .eyebrow { color: #9ed5e5; }
.launch-gate h2 { margin: 0; font-family: Georgia, serif; font-size: 30px; }
.launch-gate p:last-child { margin: 12px 0 0; color: #d8e4ed; font-size: 12px; line-height: 1.5; }

footer { min-height: 70px; padding: 0 5vw; border-top: 1px solid var(--line); color: var(--muted); display: flex; align-items: center; justify-content: space-between; gap: 20px; font-size: 10px; letter-spacing: .05em; text-transform: uppercase; }

@media (max-width: 920px) {
  .executive-hero, .two-column { grid-template-columns: 1fr; }
  .executive-hero { gap: 42px; padding-top: 58px; }
  .summary-strip { grid-template-columns: 1fr; }
  .summary-strip article { border-right: 0; border-bottom: 1px solid var(--line); }
  .summary-strip article:last-child { border-bottom: 0; }
  .guardrail-grid, .organization-grid, .audience-grid, .creative-lines { grid-template-columns: 1fr 1fr; }
  .blueprint-grid, .message-ladder { grid-template-columns: 1fr; }
  .blueprint-card, .message-ladder article { border-right: 0; border-bottom: 1px solid var(--line); }
  .statistics-grid, .measurement-grid { grid-template-columns: 1fr 1fr; }
  .proof-principles { grid-template-columns: 1fr 1fr; padding: 10px 18px; }
  .proof-principles span:nth-child(2) { border-right: 0; }
  .shock-gallery { grid-template-columns: 1fr 1fr; grid-template-rows: auto; }
  .shock-card { min-height: 570px; }
  .selection-section { grid-template-columns: 1fr; }
  .experience-flow { display: grid; grid-template-columns: 1fr 26px 1fr; }
  .experience-flow > svg { transform: rotate(90deg); }
  .experience-flow > svg:nth-of-type(2) { display: none; }
  .experience-flow > article:last-child { grid-column: 3; }
  .funnel-flow article { grid-template-columns: 70px 1fr; }
  .funnel-flow dl { grid-column: 1 / -1; }
  .evidence-board article { grid-template-columns: 1fr 1.4fr; }
  .evidence-board a { grid-column: 1 / -1; }
}

@media (max-width: 640px) {
  .topbar { min-height: 64px; padding: 10px 20px; }
  .topbar-meta > span:first-child { display: none; }
  .tab-rail-wrap { padding: 0 20px; }
  .tab-rail { gap: 24px; }
  .executive-hero, .page-intro { padding-left: 20px; padding-right: 20px; }
  .decision-card { padding: 22px; }
  .summary-strip, .content-section, .evidence-callout, .landscape-bottomline { width: calc(100% - 40px); }
  .content-section { padding-top: 56px; padding-bottom: 56px; }
  .guardrail-grid, .organization-grid, .audience-grid, .creative-lines, .statistics-grid, .measurement-grid { grid-template-columns: 1fr; }
  .proof-principles { grid-template-columns: 1fr; }
  .proof-principles span { padding: 7px 4px; border-right: 0; border-bottom: 1px solid rgba(255,255,255,.16); }
  .proof-principles span:last-child { border-bottom: 0; }
  .shock-gallery { grid-template-columns: 1fr; }
  .shock-card { min-height: 540px; padding: 24px; }
  .shock-card-topline { align-items: flex-start; flex-direction: column; }
  .unit-chart { min-height: 160px; grid-template-columns: 1fr; }
  .unit-chart-caption { justify-items: start; }
  .donut-chart { align-items: flex-start; flex-direction: column; }
  .proof-bank-heading { align-items: flex-start; flex-direction: column; gap: 14px; }
  .tension-row { grid-template-columns: 1fr; }
  .tension-row > svg { transform: rotate(90deg); }
  .emotional-map { grid-template-columns: 1fr 48px 1fr; }
  .map-header { padding: 12px 8px; font-size: 8px; }
  .emotional-row strong, .emotional-row span { min-height: 54px; padding: 0 8px; font-size: 11px; }
  .emotional-row span { font-size: 0; }
  .landscape-bottomline { padding: 26px 22px; }
  .selection-section, .experience-section { padding: 28px 22px; }
  .claims-header { display: none; }
  .claim-row { grid-template-columns: 1fr; }
  .claim-row > p { border-left: 0; border-top: 1px solid var(--line); }
  .tone-section { grid-template-columns: 1fr; }
  .tone-column.avoid { border-left: 0; border-top: 1px solid var(--line); }
  .funnel-flow article { grid-template-columns: 54px 1fr; gap: 12px; }
  .funnel-number { font-size: 34px; }
  .funnel-flow dl { grid-template-columns: 1fr; }
  .funnel-flow dl div { min-height: auto; padding: 12px 0; border-left: 0; border-top: 1px solid var(--line); }
  .experience-flow { grid-template-columns: 1fr; }
  .experience-flow > svg { transform: rotate(90deg); justify-self: center; }
  .experience-flow > svg:nth-of-type(2) { display: block; }
  .experience-flow > article:last-child { grid-column: auto; }
  .evidence-board article { grid-template-columns: 1fr; gap: 12px; }
  .message-thesis { width: calc(100% - 40px); padding: 22px; }
  footer { padding: 20px; align-items: flex-start; flex-direction: column; }
}

/* ---------------------------------------------------------------
   Standalone replacements for the Tailwind / shadcn base styles
   that the original build supplied. Static build, no framework.
   --------------------------------------------------------------- */

[hidden] { display: none !important; }

button {
  appearance: none;
  border: 0;
  background: transparent;
  color: inherit;
  font: inherit;
  cursor: pointer;
  line-height: 1;
}

svg { flex: none; }

.tab-rail {
  align-items: center;
  border: 0;
}

.side-toggle {
  display: inline-flex;
  align-items: center;
  gap: 4px;
  border-radius: 10px;
  width: fit-content;
  max-width: 100%;
  overflow-x: auto;
  scrollbar-width: none;
}

.side-toggle::-webkit-scrollbar { display: none; }

.side-toggle button {
  border-radius: 7px;
  color: var(--muted);
  white-space: nowrap;
  transition: background .15s ease, color .15s ease;
}

.side-toggle button[data-state="active"] {
  background: var(--white);
  color: var(--navy);
  box-shadow: 0 1px 3px rgba(16, 36, 61, .12);
}

.tab-rail button:focus-visible,
.side-toggle button:focus-visible {
  outline: 2px solid var(--blue);
  outline-offset: 2px;
}


/* ---------------------------------------------------------------
   Glossary tooltips: hover, keyboard focus, or tap on touch.
   --------------------------------------------------------------- */

.glossary {
  position: relative;
  display: inline-block;
  cursor: help;
  border-bottom: 1px dotted currentColor;
  text-underline-offset: 3px;
}

.glossary:focus-visible {
  outline: 2px solid var(--blue);
  outline-offset: 3px;
}

.glossary::after {
  content: attr(data-tip);
  position: absolute;
  right: 0;
  bottom: calc(100% + 10px);
  z-index: 40;
  width: max-content;
  max-width: 280px;
  padding: 11px 13px;
  color: #f4f7fa;
  background: var(--navy);
  border-radius: 4px;
  box-shadow: 0 10px 26px rgba(16, 36, 61, .22);
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  font-size: 12px;
  font-weight: 400;
  font-style: normal;
  letter-spacing: 0;
  line-height: 1.5;
  text-align: left;
  text-transform: none;
  white-space: normal;
  opacity: 0;
  visibility: hidden;
  transform: translateY(4px);
  transition: opacity .14s ease, transform .14s ease, visibility .14s;
}

.glossary::before {
  content: "";
  position: absolute;
  right: 14px;
  bottom: calc(100% + 4px);
  z-index: 41;
  border: 6px solid transparent;
  border-top-color: var(--navy);
  opacity: 0;
  visibility: hidden;
  transition: opacity .14s ease, visibility .14s;
}

.glossary:hover::after,
.glossary:hover::before,
.glossary:focus-visible::after,
.glossary:focus-visible::before,
.glossary.is-open::after,
.glossary.is-open::before {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}

/* Inside the dark FOCUS lane the tooltip needs to separate from the bar. */
.focus-lane .glossary::after {
  color: var(--ink);
  background: #f6f4ee;
  box-shadow: 0 10px 26px rgba(0, 0, 0, .3);
}

.focus-lane .glossary::before {
  border-top-color: #f6f4ee;
}

/* Narrow screens: keep the bubble on-screen. */
@media (max-width: 560px) {
  .glossary::after {
    max-width: min(280px, 74vw);
  }
}

/* ---------------------------------------------------------------
   "Key metric" flag on the three highlighted statistic cards.
   --------------------------------------------------------------- */

.stat-topline {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 8px;
  flex-wrap: wrap;
}

.stat-flag {
  display: inline-flex;
  align-items: center;
  gap: 4px;
  flex: none;
  padding: 5px 8px;
  color: #16324f;
  background: var(--amber);
  font-size: 8px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
  white-space: nowrap;
}

.stat-flag svg {
  margin-top: -1px;
  stroke: none;
}

/* Once the grid drops to one column the cards are wide, so let the
   flag sit hard right instead of wrapping under the status chip. */
@media (max-width: 640px) {
  .stat-topline { flex-wrap: nowrap; }
}